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Recent Posts

How SEA Tech Giants Solved The "Cold Start" Problem

The Cold Start Problem – also known as the "chicken and egg" problem – describes a paradox found in two-sided business models: Your business only works when you have both supply and demand. But when you start, you have neither, and to get one, you need the other. In this post, we'll

How SEA Tech Giants Solved The "Cold Start" Problem

Shopee: How To Compete (and Win) in a Red Ocean

If you're considering competing in a red ocean, modern business strategy has very clear advice for you: Don't. Red oceans are zero-sum, closed games where everyone is competing along the same dimensions. They're brutal. You have to be prepared to deploy a stunning amount of capital. Customers view you as

Shopee: How To Compete (and Win) in a Red Ocean

Digital Marketing in the Philippines: The Land of Social Media Superusers

This post on the Philippines is the first in a series where we'll explore different marketing ecosystems in APAC. The Philippines is a good one to start with because the consumer behavior we find here is common across most of Southeast Asia – but as you're about to see, there are

Digital Marketing in the Philippines: The Land of Social Media Superusers